RankTool.ai
Smartlook logo

Smartlook

Combine session recordings with event-based analytics.

73 /100

RankScore

#1

Ranked in AI Customer Service

Available in United States Supports English Available in United Kingdom Available in United Arab Emirates Available in India Available in Canada
Visit Tool →
Claim this tool

Last verified Jul 15, 2026 ✓ Verified by RankTool.ai

Quick Info

Pricing
Free
Platform
Web, iOS, Android, React Native
API
✓ Yes
GDPR
✓ Yes

Overview

Smartlook is Cisco's product analytics and session replay platform for understanding user behavior on websites and mobile apps.

Read detailed overview
Smartlook combines session recordings, events, funnels, heatmaps, behavior flows, and crash diagnostics to help product, UX, and growth teams investigate how users interact with websites and mobile apps. It supports web and mobile SDKs, REST API access, and integrations with common website and business tools. From an expert-review perspective, Smartlook is strongest as a behavioral analytics layer that connects quantitative signals, such as events and funnel drop-offs, with qualitative playback through session recordings. Its privacy controls include default masking of sensitive data, configurable masking rules, Privacy API controls, encryption, CCPA/CPRA documentation, GDPR-oriented DPA materials, and SAML SSO. A major current consideration is lifecycle status. Cisco states that Smartlook is winding down as a standalone product: no new subscriptions are sold after 31 May 2026, renewals stop after 31 August 2026, last paid support is 31 August 2027, and the standalone Smartlook platform is scheduled for decommissioning on 30 September 2027. Cisco is directing customers toward Digital Experience Analytics inside Splunk Observability Cloud rather than positioning Smartlook as a long-term standalone product.

Key features

Session Recordings

Records website and mobile app user sessions so teams can inspect what users did before friction, churn, drop-off, or crashes.

Advanced Session Filtering

Lets teams filter sessions by factors such as events, user information, location, technology, source, UTM tags, and notes.

Event Tracking

Tracks important user actions and lets events be used as filters for recordings and funnel analysis.

Conversion Funnels

Shows where users drop off in a conversion flow and connects drop-off points to related session recordings.

Heatmaps

Aggregates click and scroll behavior into visual heatmaps, helping teams understand how users interact with important pages.

Behavior Flows

Visualizes how users move through a website or app so teams can compare actual navigation paths with intended journeys.

Crash Reports

Connects crash analysis with session recordings so mobile teams can inspect what happened before an app crash.

Rage Click Detection

Surfaces rage clicks as filterable events to help identify broken links, confusing UI states, and frustrated visitors.

Anomaly Monitoring

Monitors selected events and funnels for surges, drops, and threshold changes, with email and optional webhook notifications.

Retention Tables

Builds cohort-style retention tables showing how activity changes over time for groups of users who first used a project in a selected period.

Privacy API and Sensitive Data Controls

Provides granular control over form inputs, IP addresses, emails, and numbers, with sensitive data not recorded by default in the Web SDK.

Element Masking Rules

Allows teams to mask, unmask, or exclude selected page elements from new session recordings using CSS selector-based rules.

15 features

✅ Best for

  • •Best for existing Smartlook customers that need to analyze historical and current session replay, funnel, event, heatmap, and mobile app behavior data before the platform is decommissioned.
  • •It is also useful for teams migrating behavioral analytics workflows into Cisco/Splunk Digital Experience Analytics and needing to export Smartlook data first.

❌ Not best for

  • •Not best for new buyers because Smartlook has reached End of Sale and no new paid subscriptions are available.
  • •Not best for teams seeking a long-term standalone behavioral analytics vendor beyond September 2027.
  • •Not best for organizations that require all historical Smartlook data to be automatically migrated into Splunk, because Cisco states historical data will not be migrated.
  • •Not best for teams that need confirmed SOC 2 certification for Smartlook itself, since current accessible official documentation verifies SOC 2-certified AWS infrastructure but not a current Smartlook SOC 2 certificate.
  • •Not best for HIPAA-regulated workflows unless Cisco or Smartlook provides explicit current BAA/HIPAA documentation during procurement.

Quick facts

Price
Free
Free plan
Yes
Trial
No
Learning
Intermediate
API
Yes
Platforms
Web, iOS, Android, React Native
Privacy
GDPR ✓
Open source
No
Teams
Yes
Languages
1+
Enterprise
Yes
SSO available
Verified
Jul 15, 2026
🟢 Fresh
Pricing checked
Jul 15, 2026
🟢 Fresh
Features checked
Jul 15, 2026
🟢 Fresh

Information on this page is compiled from official sources, public data, and AI-assisted research. While we strive for accuracy and regularly verify details, errors or outdated information may occur. Always confirm critical details (especially pricing) on the tool's official website before making a purchase decision.

Regions & availability

Where this tool is available and how you can pay

Available in United States Supports English Available in United Kingdom Available in United Arab Emirates Available in India Available in Canada
Region Status Languages Payment methods
United States Browse tools → Available English —
United Kingdom Browse tools → Available English —
United Arab Emirates Browse tools → Available English —
India Browse tools → Available English —
Canada Browse tools → Available English —
Australia Browse tools → Available English —
Germany Browse tools → Available English —
France Browse tools → Available English —
Ireland Browse tools → Available English —

Ranking & awards

#1 AI Customer Service of 3 #1 AI Data & Analytics of 5 #2 AI Automation of 10 #3 AI Marketing of 9 #5 AI Productivity of 6
Best For Enterprise Best For Enterprise Best Overall Best Free Option Best Value Best For Teams Best For Developers Best For Enterprise Best Overall Best Free Option Best Value Most Popular Best For Teams Best For Developers Best For Enterprise Best For Enterprise

Rating breakdown

Overall: 73/100

Feature Completeness 100
Pricing Value 95
Ease of Use 60
Output Quality * 50
User Reviews * 50
Popularity * 50
Freshness Fresh 100
Privacy & Security * 50

* Estimated — not enough data yet

How we calculate RankScore →

Decision score

Quick-glance breakdown to help you decide — value, ease, features, support, and privacy.

Decision score

Expert + user ratings blended per dimension (1–10 scale)

5.0
Overall / 5★ search score
Privacy/Security 5.0

Use cases

Who uses Smartlook and for what?

Review individual user session recordings Investigate funnel drop-offs with replay context Analyze click and scroll heatmaps Track custom product events Monitor conversion funnels Identify rage clicks and frustrated users Review user behavior before mobile app crashes Compare cohorts with retention tables Export Smartlook data before decommissioning Connect Smartlook recordings to Salesforce records Filter sessions by user, source, UTM, technology, or event Mask sensitive fields in recordings Deploy web behavior tracking through Google Tag Manager Instrument iOS and Android mobile apps Send anomaly alerts for events or funnels Prepare migration to Splunk Digital Experience Analytics

Pricing plans

Free plan

$0

Free access is referenced by Smartlook as the access mode available after a paid subscription ends and before platform decommissioning. Smartlook says access is subject to free plan limitations, but the current public pricing page no longer publishes a full free-plan feature matrix or numeric usage limits.

  • Standalone Smartlook access
  • New paid subscription purchase
  • Existing paid subscription renewal
  • Session recordings
  • Events
  • Funnels
  • Heatmaps
  • Behavior flows
  • Crash reports
  • REST API
Get started →

Existing paid subscription

Custom

Paid Smartlook subscriptions are no longer available for new purchase. Existing customers may continue using paid subscription features until their current subscription ends; renewals or expansions are only available until 31 August 2026, and paid subscriptions end no later than 31 August 2027.

  • Standalone Smartlook access
  • New paid subscription purchase
  • Existing paid subscription renewal
  • Session recordings
  • Events
  • Funnels
  • Heatmaps
  • Behavior flows
  • Crash reports
  • REST API
Contact sales
Pricing verified Jul 15, 2026 📈 4 changes in 6 mo

Pricing last verified Jul 15, 2026. Confirm current rates on Smartlook's website →

Technical details

Under the hood

Input types

  • ✓ Code
  • ✓ Structured_data

Output types

  • ✓ Image
  • ✓ Video
  • ✓ Structured_data

Languages

1+ languages

Deployment

Cloud hosted

Privacy & security

Privacy score

50/100

50

🔒 Data usage

  • Not used for training (default)

📋 Compliance

✓ GDPR ✗ SOC 2 ✗ HIPAA ✓ CCPA

🛡️ Security

✓ SSO / SAML ✗ Audit logs ✓ Encryption at rest ✓ Encryption in transit
View privacy policy →

Best Smartlook alternatives

View all alternatives →

Quick comparison

How Smartlook compares to top competitors

Feature Smartlook Microsoft Copilot Perplexity AI Google Gemini
Price/mo Free $10 $10 $5
Free plan ✓ ✓ ✓ ✓
Context — — — 1,000K
API ✓ ✗ ✓ ✓
Open source ✗ ✗ ✗ ✗
RankScore 73 78 78 78
Full Smartlook vs Microsoft Copilot comparison → Full Smartlook vs Perplexity AI comparison →

User reviews

0 reviews

Sign in to review

Have you used Smartlook? Share your experience to help others.

Sign in to review

Requires login and verified email

Frequently asked questions

Quick answers about Smartlook. Search below to find a specific question.

No matching questions.

Is Smartlook worth it for SMBs needing behavioral analytics in 2026?
Smartlook is best suited for existing SMB customers who need to analyze session replay, funnel, and event data before the platform's decommissioning in 2027. New buyers should look elsewhere due to its end-of-sale status and lack of long-term support. It is not recommended for teams requiring ongoing standalone analytics beyond 2027.
Does Smartlook have a free plan or trial available?
Smartlook does not offer a free plan or free trial as of 2026. After paid subscriptions end in August 2026, users may access a limited free mode until the platform's decommissioning in September 2027. Pricing details and new subscriptions are no longer available.
What are the best alternatives to Smartlook?
Since Smartlook is winding down, alternatives include Hotjar for session replay and heatmaps, FullStory for comprehensive digital experience analytics, and Mixpanel for event-based product analytics. Each offers ongoing support and active development. See all Smartlook alternatives ranked by RankScore.
Can I use Smartlook for HIPAA-regulated healthcare analytics?
Smartlook is not ideal for HIPAA-regulated workflows as it lacks explicit current BAA or HIPAA compliance documentation. Organizations requiring strict healthcare data compliance should consider alternatives with verified certifications. Based on available information, Smartlook’s privacy controls focus more on GDPR and CCPA compliance.

Company

Made by Smartlook.com, s.r.o.

View company profile →

Tags

product analytics session replay heatmaps funnel analytics mobile analytics web analytics user behavior conversion optimization error monitoring privacy controls SAML SSO Splunk transition