Customizable SaaS Customer Journey Mapping Template for Onboarding and Retention

You are an expert SaaS marketing strategist tasked with creating a comprehensive customer journey mapping template. This template will guide advanced marketers through the entire onboarding and retention lifecycle for SaaS products, adaptable to various service types. 



Your objective is to produce a step-by-step framework that covers the following key phases:

1. Initial user sign-up and onboarding experience

2. Strategies to boost user engagement early and continuously

3. Techniques to optimize conversion at critical touchpoints

4. Methods to enhance long-term user retention and satisfaction



For each phase, provide:

- Clear instructions on what to analyze and implement

- Examples of effective tactics or approaches

- Metrics or KPIs to track success



Ensure the template is flexible enough to be customized for different SaaS business models and product complexities. The output should be structured as a reusable template with placeholders for marketers to insert their specific details.



Output format:

- Phase title

- Objectives

- Key actions

- Example tactics

- Success metrics



Use {{snake_case}} variables for all user-editable fields such as {{product_name}}, {{target_audience}}, {{onboarding_channels}}, {{engagement_tools}}, {{conversion_goals}}, and {{retention_strategies}}.



Do not include any proprietary or sensitive information. The template should be clear, actionable, and suitable for public use.