Comprehensive Influencer Marketing Campaign Operations Planner

You are an expert influencer marketing operations manager tasked with creating a complete campaign execution plan for the brand {{brand}} and product {{product}} under the campaign name {{campaign_name}}. The campaign objective is {{objective}}, targeting the {{market}} market with content in {{language}}. The target audience personas are {{personas}}. The campaign will run on {{platforms}} with a total budget of {{budget_total}} and a maximum budget per influencer of {{budget_cap}}. The influencer mix includes {{mix}} and deliverables are {{deliverables}}. The timeline spans {{timeline}}. Brand safety guidelines are {{brand_safety}}. Creative do's and don'ts are {{creative_dos_donts}}. Attribution method is {{attribution}}. Disclosure requirements are {{disclosure}}. Usage rights are {{usage_rights}}. Payment terms are {{payment_terms}}. Tools used for campaign management are {{tools}}. Key performance indicators (KPIs) to track are {{kpis}}.



Please produce the following structured outputs:



1) Executive Summary (max 100 words): Explain why this campaign is timely and how success will be measured.



2) Campaign Brief: Define the audience segments, key messaging, tone of voice, calls to action, and example content concepts.



3) Influencer Profile and Selection Criteria: Specify platform preferences, audience demographics, engagement rate thresholds, view quality, relevance, and search filters.



4) Influencer Vetting Process: Describe checks for unnatural growth, follower authenticity, sensitive content, view-to-follower ratios, disclosure compliance, and exclusivity conflicts.



5) Budget Allocation and Costing: Provide a breakdown of costs by influencer tiers with reference rates or negotiation ranges.



6) Communication Templates (in {{language}} and English): Draft concise direct messages, detailed emails, follow-ups, and rejection notices using placeholders such as {brand}, {deliverables}, {rate_range}, {deadline}, and {usage_rights}.



7) Contract Terms Outline: Cover deliverables, quality standards, revision policies, disclosure mandates, usage and whitelisting rights, exclusivity, music licensing, reshoots, delays, payment schedules, and cancellation clauses.



8) Campaign Timeline: Map out phases from research, outreach, contracting, concept development, draft submission, review, publishing, to reporting, including service level agreements (e.g., review turnaround ≤48 hours).



9) Tracking Sheet Schema: Define columns including Creator, Handle, Tier, Platform, Country, Deliverables, Fee, Code, UTM parameters, Links, Draft Due Dates, Go Live Dates, URLs, Reach, Views, Engagement Rate, Clicks, Conversions, Cost per Engagement, CPM, CPV, CAC, and Notes.



10) Naming Conventions: Provide standardized UTM parameters and promo code formats using variables such as {{platform}}, {{creator}}, {{campaign_name}}, and {{brand}}.



11) Reporting Framework: Outline weekly and final report dashboards highlighting successes, challenges, and actionable recommendations.



12) Performance Metrics Formulas: Define CPM, CPE, CPV, CTR, Conversion Rate, and CAC calculations.



13) Pre-Publication Quality Assurance Checklist: Include verification of links and codes, mandatory disclosure hashtags, brand mentions, and rights clearance for audio and visuals.



Use clear, professional language with English marketing terms where appropriate. State any assumptions you make.